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The essentials for representing Inspired X: our logo, colours, typography and voice. Use these guidelines to keep every piece of content, apparel and campaign consistent and recognizable.
The bold “X” mark represents strength, forward motion and the pursuit of standing out, while the wordmark grounds it in a clean, confident identity. Use the horizontal lockup for wide layouts and the vertical lockup for square or narrow spaces.
Bold reds reflect energy, confidence and pride, balanced by greys, black and white that keep the brand grounded and versatile. Cardinal Red is our primary colour, with Crimson Red as its secondary.
Cardinal Red
#BE1E2D
RGB 190, 30, 45
Crimson Red
#830A15
RGB 131, 10, 21
Jet Black
#000000
RGB 0, 0, 0
Charcoal Grey
#36454F
RGB 54, 69, 79
Pewter Grey
#A7A9AC
RGB 167, 169, 172
Pale Greige
#CCCCCB
RGB 204, 204, 203
Pure White
#FFFFFF
RGB 255, 255, 255
Inspired X uses Montserrat across all brand materials, with different weights creating hierarchy from logo to body copy.
Montserrat
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !?@#$%&*()
Short, clear and active. We speak to outcomes like pride, unity, visibility and growth, and let bold headlines carry the energy.
Confident
We know our craft and we say so plainly.
Direct
Short, clear sentences. No fluff, no jargon.
Driven
Energetic without being flashy; we let the work speak.
Warm
Professional, but never cold or corporate.
The complete booklet also covers our brand story, mission, core values, photography, stationery and email signature. Questions about using the brand? Email info@inspiredx.co.
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